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DocsCRM PipelineAgency CRM Pipeline & Client Management
CRM Pipeline8 min read 10 minutes to configure Free CRM included with all paid plans

Agency CRM Pipeline & Client Management

Manage client relationships, track deals, send invoices, and invite clients to white-label portals.

Last updated: 2026-07-20•Platform Version: v2.5.0

Agency CRM Pipeline & Client Management — Official Video Tutorial

Watch this 3-minute video walkthrough to learn setup, parameters, and workflow best practices.

Overview

The CRM Pipeline is built specifically for local SEO agencies. Track client contracts, manage retainer invoices, log communications, and invite clients to custom branded portals.

Features

• Kanban-style deal pipeline • Client contact management • Invoice generation and tracking • Contract and document storage • Team task assignment • Activity timeline • Client portal invitations • Custom pipeline stages

Who Should Use This Tool

1
Agency Owners
2
Account Managers
3
Sales Development Reps
4
Freelance SEO Consultants

Requirements & Specifications

Credit Cost
0 credits for CRM contacts and pipeline management
Required Fields
2
API Requirements
None (Optional Stripe integration for invoicing)
Optional Fields
8

Required Input Fields

Field NamePurposeRequiredExample ValueValidation & Tips
Client Business NamePrimary contact or organization titleRequiredTampa Bay HVAC Pro
1-100 chars
Matches GMB listing title
Contact EmailPrimary client billing & portal emailRequiredowner@tbhvac.com
Valid email syntax
Client receives portal invite at this address
Deal Value / RetainerMonthly recurring retainer amount ($)Optional$1,500/mo
Numeric currency
Used for agency ARR revenue forecasting

Output Data Schema

Output PropertyData TypeDescriptionSample Value
deal_idstringUnique CRM pipeline deal identifierdeal_88102
stagestringCurrent Kanban pipeline stageContract Signed
arr_valuenumberAnnualized recurring revenue value ($)18000
portal_magic_urlstringClient white-label login portal URLhttps://portal.apex.com/invite/tok_991

End-to-End Workflow

1

Auto-Import Lead

Click 'Sync to CRM' from Lead Scraper results

Outcome: Contact created in 'New Prospect' stage
2

Move Stage & Send Proposal

Drag deal card to 'Proposal Sent' stage and attach PDF report

Outcome: Email notification dispatched to prospect
3

Close Deal & Generate Invoice

Move deal card to 'Won' and click 'Create Retainer Invoice'

Outcome: Stripe invoice link sent automatically
4

Invite to Client Portal

Click 'Invite Client' in CRM Contact details

Outcome: Client accesses white-label portal

Troubleshooting Guide

Problem: Client portal invite email bounced
Root Cause: Typo in client email address or strict spam policy
Solution: Verify email address syntax and resend invite from CRM -> Clients.
Problem: Stripe invoice sync failing
Root Cause: Stripe API key disconnected under Settings -> Integrations
Solution: Reconnect Stripe account to re-enable automated credit card payments.
Credits, Quotas & Rate Limits
Credit Cost:

0 platform credits for CRM usage

Monthly Limits:

Unlimited deals, contacts, and invoices on all paid plans

Rate Limit:

Standard 1,000 API requests per minute

Recommendation:

Connect Stripe for automated monthly retainer credit card payments.

REST API Reference

POSThttps://api.mapscrapx.com/v1/crm/deals/create
// cURL Request
bash
curl -X POST https://api.mapscrapx.com/v1/crm/deals/create \
  -H "Authorization: Bearer ms_live_secret_key_88921" \
  -H "Content-Type: application/json" \
  -d '{"contact_name": "Tampa HVAC", "email": "owner@tbhvac.com", "value": 1500, "stage": "Proposal Sent"}'
// JSON Response Payload
json
{
  "deal_id": "deal_88102",
  "status": "created",
  "stage": "Proposal Sent",
  "arr_value": 18000
}

Frequently Asked Questions (15)

Click to expand

Yes, the MAPSCRAPX CRM is tailored for local SEO agencies, retainers, rank reporting, and GMB onboarding.

Related Tools

Lead Scraper

Auto-sync scraped prospects into CRM deal stages.

Reports Studio

Attach 100-Point Audit PDF Reports to CRM deals.

White-Label Portal

Invite clients to branded portal dashboards.

Tool Release History
v2.5.0Added automated Stripe recurring retainer billing and client portal magic links.
2026-07-20
8 min read•Last Updated: 2026-07-20
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On This Page
OverviewFeaturesWho Should Use This ToolRequirements & SpecificationsRequired Input FieldsOutput Data SchemaEnd-to-End WorkflowTroubleshooting GuideCredits, Quotas & LimitsREST API ReferenceFrequently Asked Questions (15)Release History & Updates
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